Remove 2012 Remove Facilitation Remove Meetings Remove Strategic Thinking
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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. He’s clearly an advocate for scenario planning.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).