Red Star Kim

SEPTEMBER 8, 2023

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. He’s clearly an advocate for scenario planning.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Account Management Skills

JUNE 15, 2021

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. Then I opened my own strategic consultancy in 2012, and worked for major healthcare companies, and health or wellbeing related companies. It was 2012 did you say that you started J stratejy?

Account Management 52

Account Management Management Advertising Healthcare 52

Red Star Kim

SEPTEMBER 5, 2023

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147