2012 Negotiation Profitability Strategic Thinking 
Red Star Kim
SEPTEMBER 8, 2023
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Often, pricing becomes the focus of these negotiations. Books on pricing?
Red Star Kim
SEPTEMBER 5, 2023
And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).
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