Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Often, pricing becomes the focus of these negotiations. And the strategic need to align marketing objectives to a firm’s strategic intent. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Jermaine Edwards

APRIL 3, 2020

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. Asking who’s got great skills at influencing, negotiating, analysing and creativity is the best way to start. Since then, Best Buy has grown profitably every year.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

QYMATIX

JUNE 14, 2022

Setting the price right has always had a more significant impact on profits than reducing sales costs or increasing volumes. Research from Bain shows that if a company is not actively managing prices, it is losing 2 to 4% in operating profit every year. Besides, they make salespeople more confident during negotiations.

B2B 52

B2B Software Software e-Learning 52

Account Management Skills

NOVEMBER 15, 2021

But it is about having that choice and getting to an agency of, if you’re 4 to 5 million in revenues and you’ve got good profits, you’ll have a decent leadership team around you. And if you read the first edition of the book, we actually started writing in about 2012. So it depends on where I am in the process.

Finance 52

Finance Account Management Profitability Management 52

Hubspot Sales

AUGUST 21, 2023

Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. Via Via is a ridesharing platform that was founded in 2012 when Uber was still relatively unknown.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Red Star Kim

SEPTEMBER 5, 2023

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. The author has included some research on the value of skills (e.g. people skills are worth £88 billion to UK industry alone).

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147