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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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A richer definition of key account management

Brightbridge Consulting

Defining key account management. After much discussion The Association for Key Account Management (AKAM), of which Alistair Taylor, Managing Partner of Brightbridge is a main Board Member, agreed on the following definition of key Account management. Formal definitions.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

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How to Implement AI-based Assistants in B2B Sales

QYMATIX

Then it is good to know what steps and what decisions you will have to make if you want to use an AI-based assistant in sales. AI enables you to make data-based decisions in sales. – Managing directors or managers of medium-sized B2B companies. Qymatix Solutions GmbH is a pioneer in its field.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

He focused on three key steps to make it happen: Know What the Customer Wants. Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. “We Steve deployed a Key Account Management program that allowed Caliber to focus on big deal conversions. “We

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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. They are accessing information and making buying decisions differently than they did from the past. These are career making or breaking decisions. Normally these programs are some of the largest investments the company will make.

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Business Intelligence in Tools in B2B Sales: Make or Buy?

QYMATIX

B2B sales intelligence – should you make or buy your tool? This situation is especially evident in Business-to-Business, where the cost of sales makes takes the top red of each income statement. Sales executives and controllers should, therefore, answer whether it is better to make or buy BI solutions for their sales teams.

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