Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

JUNE 12, 2018

While new research from RAIN has debunked the myth buyers are 57% of the way toward a buying decision when they first make contact with a salesperson , reps still have less control over the prospect's decision making process than ever before. Do you think xyz might make it hard to implement your plan?

Decision-making 95

Decision-making Value Proposition Internet Publishing 95

Red Star Kim

JANUARY 22, 2024

And that technology is making some jobs obsolete. Understand how and why they make decisions. Urgency (are you making it crucial?) It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? Our buyers’ reality is a constantly changing flux.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

APRIL 18, 2019

Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143