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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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A richer definition of key account management

Brightbridge Consulting

Defining key account management. After much discussion The Association for Key Account Management (AKAM), of which Alistair Taylor, Managing Partner of Brightbridge is a main Board Member, agreed on the following definition of key Account management. Key characteristics of KAM.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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The Future of B2B Sales – How Digitalisation influences Sales

QYMATIX

High-quality technology and predictive sales software are the future of B2B sales. In the next five years, more and more companies will change the way they work through digitalisation and the use of new sales analytics software. – Managing directors or managers of medium-sized B2B companies.

B2B 40
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How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

QYMATIX

Cross-selling (also known as cross-selling) the sale of an additional product or service to an existing customer. This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers.

B2B 40
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How to Implement AI-based Assistants in B2B Sales

QYMATIX

You are considering implementing AI-based predictive analytics in your sales organisation. Then it is good to know what steps and what decisions you will have to make if you want to use an AI-based assistant in sales. AI enables you to make data-based decisions in sales. Note: The courses are only available in German language.

B2B 40
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How to Define and Reduce Customer Churn in B2B Sales

QYMATIX

This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40