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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

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Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference #S20C

SBI

The focus is purported to be on the benefits of big data for B2B sales organizations with an emphasis on social technologies. Of course I am keen on seeing and meeting with the exhibitors that are on hand. Your Crystal Ball: What This Year’s Sales Incentives Tell You about 2013. Next week, Sales Dot Two Inc.,

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Top 30 SaaS Companies in the US

SmartKarrot

The recent years have witnessed how SaaS products and companies have changed the way organizations operate online. Founded in: 2013. Upon meeting their criteria, Boastcapital’s algorithm tracks and manages the businesses’ expenditure on R&D projects. Founded in: 2013. Founded in: 2013. Founder: Eugenio Pace.