Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

SBI

OCTOBER 16, 2012

The focus is purported to be on the benefits of big data for B2B sales organizations with an emphasis on social technologies. Every day they face savvy procurement teams whose power is growing, competition that will do anything to win business, and an economy in which uncertainty has become the new norm. Next week, Sales Dot Two Inc.,

Marketing 52

Marketing Procurement Sales B2B 52

SmartKarrot

FEBRUARY 4, 2022

The recent years have witnessed how SaaS products and companies have changed the way organizations operate online. Founded in: 2013. Concur , a company specializing in travel and financial management makes it easier for businesses to plan, organize, and manage travel-related expenses. Founded in: 2013. Founded in: 2013.

Cybersecurity 10

Cybersecurity Software Software Digitalization 10