Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

Acquisition 97

Acquisition Supply Chain Advertising Digitalization 97

Nutshell

APRIL 10, 2020

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71

CRM Profitability Sales Prioritization 71

Nutshell

APRIL 10, 2020

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71

CRM Profitability Sales Prioritization 71

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. They are all leading indicators that can help you forecast success in 2014. By registering for SBI’s Sales & Marketing Research Review , you''ll get the “ Top 15 Metrics to Track in 2014.” In this post we will dig into the top 5.

Acquisition 130

Acquisition Sales Decision-making B2B 130

SalesPop

MARCH 25, 2021

In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. Yet another issue is what happens to the communication between the company and customer. And this is why almost no B2B CRM system has account management inherently—some have it as a paid addition.

Account Management 98

Account Management Management B2B Advertising 98

Red Star Kim

FEBRUARY 6, 2023

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Hooray to that! Onboarding was rapid.

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

SBI

OCTOBER 22, 2014

This methodology applies machine learning to thousands of behavioral data points from your CRM and Marketing Automation platform. The key benefit of predicting churn are your customer loyalty communications and account- base marketing. Both retention and acquisition metrics improve with this degree of timely, actionable insights.

B2B 48

B2B Marketing CRM Prioritization 48