Remove 2015 Remove Artificial Intelligence Remove Communication Remove Value Proposition
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

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Context and curiosity drive commerciality and pricing

Red Star Kim

We communicate differently with procurement professionals than other decision-makers and users of professional services. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Some people refer to a value proposition – what are you offering? Stories were the original form of communication – before writing existed.

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15 Science-Backed Tips for Making Better Sales Calls

Hubspot Sales

Highlighting certain words or phrases is an effective communication tool that helps you convey your message better. But always direct the conversation towards your value proposition. With machine learning and artificial intelligence on the rise, the influence of science on the world of sales can only go deeper.