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Learning & Development Update: Lean Learning and learning trends

Red Star Kim

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members. A synopsis of the key take-aways: 1. last year. last year.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. 22 tips on being a persuasive writer in professional services. Show them with stories.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. Other firms will have these roles integrated.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

We communicate differently with procurement professionals than other decision-makers and users of professional services. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. Former partner of Eversheds law firm, Kevin Doolan wrote “Mastering services pricing” in 2015.

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Sales Management with AI: Why Hyperautomation is becoming Inevitable in Sales.

QYMATIX

There is keen interest in artificial intelligence (AI) and machine learning specifically for sales management in the B2B market. To what extent do processes improve with the help of artificial intelligence? According to Gartner, B2B buyers spend only 17% of the buying process communicating with sales reps.

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Persuasive writing checklist

Red Star Kim

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130
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How AI and Machine Learning are Changing Sales Automation

Showpad

Leading the pack in automation technologies are artificial intelligence (AI) and its more advanced variant, machine learning (ML). Artificial intelligence and machine learning may seem like futuristic technologies, but they are very real in today’s business landscape. But how does that happen?