Remove 2015 Remove Artificial Intelligence Remove Communication Remove Innovation
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Psychology in marketing and selling from PM Forum 2015 (kimtasso.com). They shared their combined 35 years of professional services mistakes and lessons learned.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

Chorus uses machine learning and artificial intelligence to capture and analyze prospect and customer calls, meetings, and emails. Founded in 2015, Chorus is a leader in Conversation Intelligence, a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They may be project-based to support innovation projects.

Marketing 130
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Top CRM trends

Insightly

Artificial Intelligence (AI) Of course AI tops the list of 2024 CRM trends. billion devices in 2015, nearly tripling to 42.62 This extends to email communications as well, and once set up, these require little to no effort on the part of employees. This is something that CRMs are supporting in new and innovative ways.

CRM 52
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Top CRM trends

Insightly

Artificial Intelligence (AI) Of course AI tops the list of 2024 CRM trends. billion devices in 2015, nearly tripling to 42.62 This extends to email communications as well, and once set up, these require little to no effort on the part of employees. This is something that CRMs are supporting in new and innovative ways.

CRM 52
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The New-Normal in B2B Sales

QYMATIX

For this reason, maintaining and safeguarding close communication with customers was essential. Circumstances were so different from those in the same periods of the last year that new ways had to be found, and innovative tactics tried. Quartal 2015 bis zum 3. This new circumstance hit the customer and provider sides equally.

B2B 40