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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. Prioritise action.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Integrated marketing communications. For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Integrated marketing communications – a review of several sales and selling methodologies and their integration with marketing processes. Customer experience.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants

Red Star Kim

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Only 13% felt Covid/WFH didn’t change their role.

Marketing 130
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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. practical and professional skills for marketing assistants (kimtasso.com) checklist of 25 actions November 2015. And have the support they need to make an impact.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

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What Sales Leaders Can Learn from Successful Entrepreneurs Under 30

Hubspot Sales

There are plenty of successful inventors, innovators, and businesspeople operating their own companies before they turn 30. In 2015, Smith released AllHere — an AI-powered attendance intervention software for K-12 school districts. There's no sign saying "You must be this old to innovate." It has no minimum age.