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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

It notes that employees have a different relationship with the organization from customers. The author’s definition: ”Internal communication includes everything that gets said and shared inside an organization. A table shows how communication is the antidote to chaos. The focus here is on business intelligence.

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How to Boost Sales Productivity with Account Planning

Upland

This key component of account planning involves analyzing current client relationships to uncover areas where additional products or services could be beneficial. Your sales teams can expand your offerings within known accounts, leveraging established trust and empathy with clients. We built a brilliant relationship,” she says.

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The customer testimonial playbook: How to make customers your best advocates

Zendesk

There are two things to consider when generating customer testimonials—what type of story you want to tell and which client relationship would best illustrate it. There are several ways to present and organize your customer testimonials. How to create an effective customer testimonial.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Man Bites Dog invented the first-of-its-kind Sustainable Cities Index in 2015: a pioneering thought-leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda. client relationship management (CRM) (kimtasso.com) JLL.