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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.