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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas.

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Chorus.ai Builds Largest Patent Portfolio in Conversation Intelligence Industry

SBI

data from the Weekly Briefing, the mentions of burnout on sales calls is up 26% since the end of Q1 , when most businesses transitioned to remote work due to the pandemic. Technology that can improve or automate sales outcomes is needed now more than ever. According to Chorus.ai Chorus has seen immense growth in 2019 and 2020.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. Or their focus may be on digital and predictive analytics.

Marketing 130
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)