Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? Pricing by the hour isn’t very profitable (according to Campaign , advertising agency average profit margins went from 30% in the 1960s to 9% in 2018).

Account Management 40

Account Management Profitability Account Growth Procurement 40

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Deep Insight

DECEMBER 1, 2022

Is Net Revenue Retention (NRR) a good predictor of profitable growth? Now suppose Kainos signed up no new clients in 2016. Its revenues would still have grown as the clients that were on its books in 2015 generated revenues of £68m in 2016. Here’s the NRR calculation: Net Revenue Retention in 2016 is £68m ÷ £61m = 111%.

Profitability 52

Profitability Procurement B2B Digital Transformation 52