Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.
Account Management Skills
MAY 20, 2024
Why the account manager ‘permission line’ is stopping growth When agency owners seek training for their account managers, they typically want to fix their team’s lack of ability to deliver good client service.
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Red Star Kim
SEPTEMBER 8, 2023
The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.
Red Star Kim
NOVEMBER 1, 2023
Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).
Account Management Skills
JANUARY 29, 2024
The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? Pricing by the hour isn’t very profitable (according to Campaign , advertising agency average profit margins went from 30% in the 1960s to 9% in 2018).
Red Star Kim
FEBRUARY 8, 2024
Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.
SmartKarrot
MAY 27, 2020
Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .
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