article thumbnail

Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

This is the crux of the article: to reveal what I believe to be the optimal way to organize the customer in CRM with a goal of getting the most from our strategic account planning tools. Standard Option #1: Map the entire organization into one account as shown in Figure 2. If not, it is wise to create one. corporate) and “child” (i.e.,

article thumbnail

Science-based targets are the key to sustainable business

Zendesk

In 2017, over 300 companies committed to working with the Science Based Targets initiative (SBTi), a global organization that helps businesses achieve ambitious emissions reduction targets in line with the latest climate science. Engaging suppliers to reduce upstream emissions. Increasing the use of green energy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why is value-based selling so important?

Mercuri International

Over the last thirty years, organizations have developed increasingly complex models for how they are governed. However, the power of digitalization is also in the hands of customers, and they are now able to require that you as a supplier demonstrate in similar detail how your solutions will benefit them. Here are five reasons: 1.

article thumbnail

Are You Prescribing a Solution Before Diagnosing the Problem?

5600 Blue

When they think they have found the answer, they reach out to suppliers to ask for quotes on a solution that aligns to the change they have identified. Leading customers in making higher value decisions/investments for their organizations. In April 2017 Harvard Business Review published The New Sales Imperative.

article thumbnail

Mediafly Acquires iPresent to Provide Sales Enablement For All

SBI

Ensuring that sellers have the skills, knowledge and access to assets that drive consultative buyer interactions is imperative, regardless of the size of the organization supporting the seller. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. About Mediafly. Industry News. Sales Enablement.