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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Capacity planning – Research suggests that humans can probably manage a maximum 150 to 250 close relationships. Client relationship management (CRM) – how many close social (kimtasso.com). So using an ideal number of key relationships to focus attention can help targeting.

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Cultivate a cross-selling culture

Red Star Kim

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

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Artificial intelligence in B2B Sales. New Challenges – New Opportunities.

QYMATIX

The use of artificial intelligence in sales and controlling offers an exciting field of application, for there companies can effectively expand existing CRM and ERP systems. Nonetheless, implementing AI in an ERP or a CRM system can be a minefield. The Increasing Relevance of AI in Sales Management.

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5 Obstacles to Successful Key Account Growth

Revegy

of sales organizations don’t take advantage of account planning to grow their strategic accounts. CSO Insights/MHI 2018 Sales Effectiveness Study. Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts.

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FinListics and Revegy Announce Partnership Alliance

SBI

Sales personnel spend significant time in their CRM systems, so having both companies’ technologies integrated on one platform will make their jobs easier and help them reach their targets. Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers.