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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Amongst the delegates were business development executives and managers with responsibility for between three and five clients as part of their firm’s Key Client Programme (KCP) or Key Account Management (KAM).

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing.

CRM 130