Brightbridge Consulting

FEBRUARY 12, 2020

The Association for Key Account Management 3rd Annual Conference is to take place on Wednesday, 4th March, 9.30 Whether you are a KAM Programme Director or Key Account Manager, you will meet. Whether you are a KAM Programme Director or Key Account Manager, you will meet.

Key Account Management 40

Key Account Management Account Management Meetings Marketing 40

SBI Growth

JANUARY 24, 2020

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” ” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S.

Key Account Management 90

Key Account Management Account Management Publishing Management 90

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

FEBRUARY 8, 2024

Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help. There are many articles on both of these topics. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Mercuri International

AUGUST 18, 2020

Training Trends 2020. 2020 has provided a combination of global events that have redefined the business landscape. Mercuri International conducted this survey to find out how businesses react on this storm of changes in the market – Training Trends 2020. TRAINING TRENDS 2020 – BUDGETS ARE AFFECTED.

Key Account Management 98

Key Account Management Construction Finance Account Management 98

Red Star Kim

SEPTEMBER 26, 2023

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JANUARY 5, 2023

Do you have a Key Account Management (KAM) programme at your firm? Key Account Management (KAM) programme (kimtasso.com). Delegate key takeaways and actions. Highlights from a referrer management workshop (2020) (kimtasso.com) December 2020. 33% Dog. 67% Cat.

Management 130

Management Media Key Account Management Communication 130

Mercuri International

MAY 21, 2021

So, in short, key accounts matter. Broadly speaking, Key Account Managers will employ a range of skills which are also applicable to sales in general, but it is the focus that is the central difference. Interestingly, key accounts might not be mostly about sales. The customers who already know you….

Key Account Management 98

Key Account Management Account Management Suppliers Sales Training 98

Red Star Kim

SEPTEMBER 5, 2023

In 2020, I published Essential soft skills for lawyers (kimtasso.com) Training for marketing and business development (M&BD) professionals For over 15 years I have created and delivered training for M&BD professionals (Beginner, Intermediate and Advanced) through PM Forum.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Mercuri International

JUNE 10, 2020

It’s still too early to choose the precise term for the predicted economic environment of Q3 and Q4 2020 – many people are arguing the semantics of slowdown, downturn, recession, or depression – but one thing is certain: it’s going to be a challenging year for sales. Mercuri Internaitonal Training Trends 2020 – full report.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. Referrer Management and Cross-Selling Insights (March 2021) (kimtasso.com) March 2021. Highlights from a referrer management workshop (2020) (kimtasso.com) December 2020.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

APRIL 17, 2023

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

Management 130

Management Manufacturing Client Relationships Facilitation 130

KAMCast

NOVEMBER 12, 2020

With his 4 th book, Digital Selling, debuting at number 1 on the Amazon charts prior to being published in 2016 Grant went on to publish his latest book, Myths of Marketing, in January 2020. His latest book, ‘Myths of Marketing’ was published in January 2020. He has just published is 5th book – ‘Myths of Marketing’ In January 2020.

Marketing 52

Marketing Key Account Management Publishing Account Management 52

Brightbridge Consulting

SEPTEMBER 22, 2020

We recently took part in a forum about how key account management (KAM) and sales were developing to meet the new challenges 2020 has thrown our way and to adapt further to those that the hazy horizon of the future will present. These to us, are all aspects of key account management.

Key Account Management 40

Key Account Management Account Management Sales Management 40

Red Star Kim

DECEMBER 5, 2023

The early quiz on key marketing concepts prompted some to reflect that their studies had concentrated on consumer marketing (B2C) which made it challenging to apply to B2B professional services marketing.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Account Manager Tips

JULY 9, 2020

For example don't say "meet with key stakeholders" when the job description has identified who those stakeholders are and you can say "meet with Product Management and Technical" instead. Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. Product adoption goals.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

KAMCast

APRIL 1, 2021

Let’s face it, for most Key Account Managers, one of the things that keeps us going in our work, is the person-to-person interaction that we get when partnering with important customers. AND – what it means for the future of those relationships. - - - ?????????? ?????????????? ??????:

Key Account Management 52

Key Account Management Client Relationships Account Management Future of Work 52

KAMCast

NOVEMBER 5, 2020

Coming up… In the next episode (#003), I’ll be talking to Grant Leboff from Sticky Marketing about the differences and common divide between sales and marketing and how Key Account Managers should be using their own media channels to add value to the customers.

Insurance 52

Insurance Key Account Management Leadership Publishing 52

KAMCast

JANUARY 7, 2021

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? In a time of hyper-adaptation (now a real “thing”), what changes did you make in the way you manage your customers that will:- stand the test of time, pay back in dividends over time and cement customer loyalty ….

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

Jermaine Edwards

APRIL 16, 2020

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. This is arguably a term that can be used to describe many times in history, but none more relevant than in 2020. The New Normal.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Account Manager Tips

OCTOBER 6, 2022

Click here to see my RescueTime dashboard from April 2020. It quietly operates in the background monitoring what applications you work on and for how long and gives you a great snapshot of your activities. I spent 17% of my time on emails and 26% of my time working out of hours.

Management 246

Management Meetings Decision-making Brainstorming 246

Mike Kunkle

JUNE 12, 2022

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. In 2020, I applauded them for trying hard not to send people out into the record masses of the unemployed. This is a post I never wanted to write. I usually chastise leaders for doing a series of downsizings.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Jermaine Edwards

MARCH 26, 2020

That was what I experienced at the beginning of March 2020. Answers seem distant and hard to reach. Those around you are silent, or at best have ideas, but nothing is really sticking. The phone began to ring from my customers around the world, business partners and team members. Concerns of the CoronaVirus spanned the market.

Key Account Management 130

Key Account Management Marketing Meetings Account Strategy 130

Deep Insight

MARCH 10, 2020

Deep-Insight and DWF partner on new Key Account Programme. Cork, 10 March 2020. Deep-Insight is delighted to partner with DWF on a new Key Account Programme. I’m really looking forward to working with Karen Lees and her team on this! Fabienne Falvay. Project Coordinator, Deep-Insight. **.

Acquisition 52

Acquisition Innovation B2B Customer Experience 52

Jermaine Edwards

APRIL 3, 2020

Many organisations saw this in 2008, 2011 and now 2020. According to a 2019 study of some 4,515 crises by PWC , preparedness gives an organisation the advantage. Every customer looks safe until it’s put under pressure. Thousands of good companies like yours lose great customers every day. 90% of the time they say…. We never saw it coming.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Arpedio

JUNE 16, 2022

According to the Forrester Analytics Business Technographics® Data And Analytics Survey (2021), respondents at B2B firms who are advanced in becoming insight-driven businesses were nine times more likely than beginners to report a 20% revenue growth rate or higher for 2020 (29% vs. 3%, respectively).

Account Planning 52

Account Planning Account Management B2B Prioritization 52

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

SmartKarrot

MAY 27, 2020

Around 88% of the account managers believe that providing above-and-beyond customer services is the surest way to drive growth, but it isn’t. . Key Account Management Training by RAIN Group . Account managers face a very common dilemma – choose between customer acquisition and customer retention.

Account Management 10

Account Management Management Key Account Management Account Growth 10

SBI Growth

JANUARY 30, 2020

It was only 20 years ago that Salesforce introduced the revolutionary idea to help companies use cloud-based applications for customer relations management. Remember when a cloud was only a fluffy thing in the sky? The applications would be run over.

Customer Success 106

Customer Success Management Key Account Management Account Management 106

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98