Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Make training opportunities attractive – generate demand for places on training academies. Some people will believe that they are experts at selling.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

DECEMBER 2, 2022

How can I make the time to be proactive? Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Find examples/templates of a best practice business development plan/marketing plan. The image exercise!

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). Make the reader feel smart.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

APRIL 12, 2023

🏇💰 (lasso them in, making them listen with a good incentive like money) How can we get fee-earners to ‘buy in’? Another aspect of the culture shock is that in professional services we refer to clients rather than customers.

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52