Sales Targeting Toolbox for Professional Services Firms
Red Star Kim
FEBRUARY 8, 2024
Methods to capture target information include: surveys, adverts, web site visits, analytics, landing page pop ups, forms/subscriptions, Chatbots/LiveChat, emails, content marketing (especially thought leadership), blogs, social media and videos. Similarly, a Key Account Management (KAM) or Account Based Marketing (ABM) approach may help.
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