Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 8, 2023

Often, pricing becomes the focus of these negotiations. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. We communicate differently with procurement professionals than other decision-makers and users of professional services.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Liston Witherill

MARCH 16, 2021

I ran my own agency for years, have since converted my business to a solo practice, and now (as of this writing in March 2021) I’m Head of Growth at Gold Front, a category design studio. Putting me in charge of delivery at your agency would be a huge mistake. These roles keep me in my strengths.

Manufacturing 52

Manufacturing Profitability Strategic Thinking Negotiation 52

Liston Witherill

MARCH 17, 2021

And now, as of this recording in March 2021, I’m head of growth, a gold front category design studio. I was doing production only serving to sabotage our capacity, because it took me away from my strengths, strategic thinking, creativity, sales, marketing, and put me in a role I underperformed in.

Manufacturing 40

Manufacturing Profitability Marketing Strategic Thinking 40

Red Star Kim

OCTOBER 13, 2023

Particularly to equip M&BD teams with the skills needed to add strategic value : Strong technical capabilities Ability to develop strong relationships with key stakeholders Detailed knowledge of the business Advanced communication skills Inquisitive and commercial mindset Ability to influence Emotional intelligence Strategic and lateral thinker (..)

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Zendesk

JANUARY 24, 2022

This could include delegation, adaptability, virtual leadership , and strategic thinking. Excellent selling, communication, and negotiation skills. January 2021. For example, if you’re applying for a sales manager role, you’ll want to display your leadership skills. Organizational skills. Coaching and mentoring.

Sales 98

Sales Acquisition Sales Management Leadership 98

Red Star Kim

SEPTEMBER 5, 2023

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147