Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders. health system.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Innovate – Be more innovative in M&BD.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

PandaDoc

AUGUST 18, 2022

Identify stakeholders. Creating a sales battle card is a collaborative process that includes multiple stakeholders. While you’re thinking about your ideal customer and how your service or product solves their problem, you can also brainstorm opportunities on how you can upsell or cross-sell other products or services.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. A good sort of way to think about new technology like this is the most innovative stuff looks like a toy at first. Do you agree? Jeff 43:25.

Internet 52

Internet Digitalization Advertising Supply Chain 52