Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Innovate – Be more innovative in M&BD. Content and event planning.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 5, 2023

analysis, brainstorming, strategy and planning)“ Modern marketing: What it is, what it isn’t, and how to do it | McKinsey Collaborate – If you can demonstrate to fee-earners that you are approachable, knowledgeable, helpful and get the job done they are more likely to be engaged.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

JANUARY 11, 2023

Whether you use vouchers or not, you'll want to continue to brainstorm unique and surprising value-adds for prospects to increase participation in 2023 and beyond. Build-in opportunities for community and connection. You know what matters most to your prospects.

Marketing 122

Marketing Transportation Small Business Value Proposition 122

Hubspot Sales

JANUARY 25, 2023

After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. As a result, many innovative ideas never become a reality. Evans (@BrianDEvans) May 16, 2022 Starting a business is risky and scary. Instead, obsessively track your margins and brainstorm ways to increase them. Harsh, but true.

Investors 64

Investors Profitability e-Learning Brainstorming 64

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Insightly

DECEMBER 6, 2023

We conducted a study in 2022 where we surveyed >500 sales, marketing, ops and CS leaders and we asked them about the quality of their customer experience, and we also asked them about their company’s growth. In doing so, you might have brainstorms that you discard as silly or too aggressive. Yes, also in B2B.

Marketing 40

Marketing Value Proposition CRM B2B 40