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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ).

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). With explanations of depreciation, amortisation, factoring, asset finance, loans, guarantees and derivatives.

Finance 130
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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.

article thumbnail

Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.