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B2B Book Club Selection (November 2022)

Account Manager Tips

Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Key account managers rely on influence to get things done. Listen to this article. Table of Contents. Why this book?

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer. Both the customer and Pfizer saw an increase in chronic disease awareness, assessments, and appropriate outpatient management. . Command and control.

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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

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How to Identify Your Top Accounts to Upsell in Q1

ProlifIQ

By the way, our key account management app, CRUSH , lets you automate this vital feature.). Maybe they had to prioritize and pick something to take on first – which would be the first sale in that account. Some won’t be connected at all (which are more accurately called cross-sell opportunities).

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Step 2: Dive even deeper into accounts to identify separate buying centers.

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White Space Analysis: A Complete Guide

Arpedio

JANUARY 26, 2022. January 26, 2022. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Step 2: Dive even deeper into accounts to identify separate buying centers.

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How to Resize and Retool Your Sales Force

Mike Kunkle

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. Even so: How will you divide inbound and outbound lead gen, opportunity management, and strategic account management? This is a post I never wanted to write.

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