2023, Account marketing, Acquisition and Artificial Intelligence

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2023

Account marketing

Acquisition

Artificial Intelligence

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. And many are looking forward to her book launch in March 2023.

Value Proposition

Value Proposition Procurement Innovation Leadership

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. percent in 2022.

Marketing

Marketing Advertising Co-Creation Digitalization

Strategic Accounts Today

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Stay Connected