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Advancing AI Integration at UNIQA: A Future Focus

MDI Training

Advancing AI Integration at UNIQA: A Future Focus Iris Brachmeier , Group Chief People Officer of UNIQA Insurance Group AG since August 2023 and therefore responsible for international HR , provides insights into the company’s groundbreaking transformation up to 2025 in an interview with our colleague Melanie Holzner.

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Digital Marketing update webinars (June 2023)

Red Star Kim

Digital Marketing update webinars (June 2023). His introduction covered: cost per acquisition, effective digital marketing strategy, generating £3 for every £1 spent, the F-shaped pattern of eye-scanning on web sites, conversion rate optimisation and attribution modelling.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

This American book talks you through the strategy development process for a fictious law firm become the firm of choice – strategy development (kimtasso.com) One delegate asked for business plan templates – and the post I just mentioned explains why templates are not always a good idea.

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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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B2B Wholesale Future Trends 2024

QYMATIX

Generative Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) First, we’re starting off strong as companies increasingly turn to artificial intelligence, machine learning and the Internet of Things to drive data-driven decision-making.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Investing in automation and artificial intelligence (AI). 38% expect headcounts to be higher in Jan 2023, 57% see no change and 5% anticipate a decline.

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Best PPC Management Software in 2023

Agile CRM

Some PPC management software even uses artificial intelligence and machine learning to optimize campaigns and maximize return on investment. 15 Best PPC Management Softwares in 2023. Feedback Optimization: Feedback of high-quality traffic behavior data into acquisition channels is used to optimize positive buying signals.