Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

OCTOBER 16, 2023

And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Make training opportunities attractive – generate demand for places on training academies. Some people will believe that they are experts at selling.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

APRIL 12, 2023

Check this out The 10 best legal social media users of 2023 – Legal Cheek and see the material above on buy-in generally. 🏇💰 (lasso them in, making them listen with a good incentive like money) How can we get fee-earners to ‘buy in’?

Media 130

Media Marketing B2C Stakeholders 130

Strategic Communications

OCTOBER 3, 2023

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. Marketing budgets have remained relatively flat at 9.1

Marketing 80

Marketing Advertising Co-Creation Digitalization 80