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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot Sales

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. If you’re still using the word synergy in 2024, the nineties just called and want their word back.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. And it was quite some time before I tried it myself. HubSpot’s CRM is free.