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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

MARCH 28, 2024

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers. Strategic decisions are made at the executive level.

Decision-making 70
Decision-making Logistics Supply Chain Suppliers 70
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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

MARCH 24, 2023

They can then use these insights to boost agility, streamline costs, and optimize their logistics network. But those who do could potentially double their revenue from 12 percent to 24 percent by 2024, significantly boosting their bottom line and benefiting employees, shareholders, and customers alike.

Supply Chain 98
Supply Chain Manufacturing Shareholders Logistics 98
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