2050, Artificial Intelligence, Innovation and Value Proposition

Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement

Procurement Value Proposition Finance Artificial Intelligence

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

Business Planning

Business Planning Emotional Intelligence Marketing Management

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

We noted at the session the importance of knowing “ Why are we in business?” The golden circle (another dot?) mentioned by Simon Sineck.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Strategic Accounts Today

Context and curiosity drive commerciality and pricing

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Be more strategic – A metaphor: Analyse, join and align the dots

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