Red Star Kim

AUGUST 30, 2022

Integrated marketing communications. Integrated marketing communications – a review of several sales and selling methodologies and their integration with marketing processes. Book Review: Smarter selling – Next generation sales strategies (kimtasso.com). Customer focus (Championing the customer). Technical competencies.

Marketing 130

Marketing Digitalization Insurance Communication 130

Red Star Kim

MARCH 17, 2023

It is a new channel of communication that is still evolving – and so is it’s regulation. Balenciaga – (Sales) Fashion collaboration with Fortnite for marketing the brand and selling NFTs – including virtual clothes, skins and accessories.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns. 20% SOSTAC.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130