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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot Sales

By 2050, sub-Saharan Africans will make up a third of all young people globally. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. The median age across Africa is 18 , compared to 35 in North America. Here’s how entrepreneurs can take advantage of the African fountain of youth.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Balenciaga – (Sales) Fashion collaboration with Fortnite for marketing the brand and selling NFTs – including virtual clothes, skins and accessories. It is a new channel of communication that is still evolving – and so is it’s regulation.

Marketing 130
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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Integrated marketing communications – a review of several sales and selling methodologies and their integration with marketing processes. Book Review: Smarter selling – Next generation sales strategies (kimtasso.com). Hope is not a strategy – the 6 keys to winning the complex sale (kimtasso.com). Other learning during the year.

Marketing 130
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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Generator hire. www.aggreko.com. Solutions used.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Temporary power sector. www.aggreko.com. Solutions used.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. Which frameworks for M&BD planning do you use: 60% Sales funnel/pipeline/opportunity management. 50% Sector plan. 30% Territory plan.