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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. The need to include purpose (i.e. kimtasso.com).

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. Although I was wondering also about the potential for thought leadership and pitching. The Metaverse opportunity?

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45