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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. But there are some interesting metaverse developments – mostly from the management consultants and largest accounting and law firms.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Product management. Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). Law Society Research Report – Future Worlds 2050 (kimtasso.com). Technical competencies.

Marketing 130
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Context and curiosity drive commerciality and pricing

Red Star Kim

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Project management, innovation and technology also play an increasing role. Advanced Marketing Management: Principles, skills and tools (kimtasso.com) considers empathic pricing.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Many were attached to specific practice groups and some had firm-wide roles. Be more strategic – PESTLE, Positioning and Plans. Positioning.

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45