The Center for Sales Strategy

JUNE 25, 2020

To establish the foundation for sustainable business growth, a solid sales structure must be built layer by layer. In an earlier post, we identified the top challenges media sales departments face and a solution that addresses them all — changing your sales structure.

Business Growth 83

Business Growth Sales Media Organization 83

DemandFarm

APRIL 8, 2024

If you’re part of a B2B sales team, chances are that ABS as a strategy is on your radar. Account Based Selling (ABS) burst into the spotlight in the mid 2010s and has been steadily gaining traction as the go-to approach among B2B sales organizations. Who wouldn’t want to unlock the full potential of their key accounts? The consequence?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Nutshell

JUNE 3, 2020

In sales and marketing circles, it’s become trendy to praise great copywriting as the secret weapon that divides successful brands from the rest of the pack. Well-written landing pages , cold emails , and sales enablement content are critical to converting leads into customers. Unfortunately, the right words refuse to come out.

Sales 122

Sales Decision-making Publishing Software 122

Showpad

JANUARY 25, 2021

Your sales enablement program has stakeholders across several teams including marketing, product, sales and customer success. With so many teams involved, a clear charter outlining the scope and responsibilities of the sales enablement program is crucial. . What is a sales enablement charter? .

Sales 52

Sales Stakeholders Construction Acquisition 52

Hubspot Sales

OCTOBER 29, 2017

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. Best Sales Videos. Sales Videos by Well-Known Selling Experts. In 2013, American companies alone spent $164.2

Sales Training 111

Sales Training Sales Publishing Co-Creation 111

SalesGlobe

NOVEMBER 15, 2022

It’s like they used to say, you have a face built for a call center. Download a Copy of the Presentation. Mark Donnolo. Michelle I never liked those web sessions and roundtables where they go. The session will start in 3 minutes and it’s in you’re like, am I in the right place? Michelle Seger. Mark Donnolo. We’re here.

Sales 52

Sales Value Proposition Retail Acquisition 52

Account Management Skills

MARCH 16, 2021

He has spent four years studying why humans don’t understand humans and how brands are missing a trick when it comes to engaging their customers and understanding why they make purchasing decisions. And Martin has spent the last four years looking at human decision making and actually what drives those decisions.

Advertising 40

Advertising Decision-making Profitability Marketing 40