article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Are they expanding through acquisition? Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? I would add that your strategy for resourcing and working with a key account can be different. Or have a strong international presence? Or diversified across multiple verticals?

article thumbnail

Account Management Guide – Defend and Grow Revenue

Upland

Segmenting key accounts Once you have identified your target account list, you need to segment them into groups based on their size, industry, location, and additional factors like cultural fit and relationship status. This will help you to develop tailored account plans for each account.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

Conversions can refer to sales, but they can also refer to prospects setting up a meeting to discuss pricing. In that case, the meeting is the conversion metric. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. Conversion rate.

B2C 98
article thumbnail

Nov 26 – Customer Success Jobs

SmartKarrot

Proactively reach out to customers with ideas and solutions on how to leverage the product to improve their internal processes, workflows, and customer acquisition. Build relationships and maintain the health of your accounts. Develop relevant content related to data-driven fundraising best practices.

article thumbnail

5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Gaining client insights is also a powerful advantage in the acquisition of new logos. Ideas may be getting recorded in emails and in CRM meeting notes but the lack of comprehensive visibility, senior-level transparency, and measurement means that sub-par performance and unrealized revenue is inevitable.

article thumbnail

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. A multi-talented individual, Morika’s experience spans from operationalizing and evangelizing customer success to building CS processes to training, developing, and coaching CS teams. Daphne Lopes.

article thumbnail

Hiring Your Startup’s Sales Team

Hubspot Sales

Technical expertise can play a significant role in the sales and account development process, helping remove barriers throughout the buying journey. Picture this: A bootstrapped or seed-funded startup grappling with funding, talent acquisition, lead generation, and closing deals.

Sales 73