Mike Kunkle

OCTOBER 8, 2023

Crafting Stories, Messaging, and Narratives In the digital age, storytelling has become a powerful tool in the marketer’s toolkit. Omnichannel Engagement: Meeting Your Audience Where They Are In today’s digital landscape, effective Demand Generation necessitates a omnichannel approach.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. This stream is also the biggest contributor for the account growth.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SmartKarrot

MAY 27, 2020

The training program is a comprehensive offering that utilizes digital learning platforms, online assessments, workshops, mastery tools, etc methods to deliver the best. Around 88% of the account managers believe that providing above-and-beyond customer services is the surest way to drive growth, but it isn’t. .

Account Management 10

Account Management Management Key Account Management Account Growth 10

SmartKarrot

DECEMBER 21, 2021

Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Manage strategy development and execution across multiple digital acquisition disciplines, including search, retail media, display, and other programmatic channels.

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

Account Management Skills

MARCH 23, 2021

?. This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. A lot of businesses will claim to be strategically oriented, but there are a lot of really great businesses, which just do great creative work or great digital work. What do you do? Do you kill it?

Account Management 52

Account Management Banking Advertising Profitability 52

Account Management Skills

MARCH 29, 2021

Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. And that’s particularly true with newer firms that are more slanted towards digital work for sure.

Account Management 40

Account Management Management Client Relationships Decision-making 40

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth.

Account Management 98

Account Management Management Account Planning Co-Creation 98