Account Manager Tips

JULY 22, 2022

Coming up: How to Build a Successful Executive Sponsorship Program JULY 26 I'll be hosting a live workshop to explain how to create an executive partnership program that pairs senior executives with account managers to focus on account growth and retention. Grab your tickets here , while they last.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

ProlifIQ

AUGUST 17, 2023

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Account planning will lead to new opportunities and eventually account growth.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Account Manager Tips

NOVEMBER 9, 2020

Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. Preparation Planning is everything when telling clients about a price increase.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

ProlifIQ

JANUARY 27, 2022

mergers, acquisitions, downsizing, expansion). That means not only talking with your contacts regularly but paying close attention to the ebbs and flows within the account that they’re revealing to you (or hinting at). . Ideally, you have a pretty good idea of the inner workings of your current key accounts.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98