Mike Kunkle

OCTOBER 8, 2023

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

SmartKarrot

FEBRUARY 26, 2021

You will know of all the industry trends and meet or exceed what customers expect. Start with founding date, revenue, funding, employee count, account growth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy.

Value Proposition 10

Value Proposition Acquisition Media Suppliers 10

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. And are we helping them to meet them?

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

NOVEMBER 2, 2021

If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. James, you should meet Jenny, she’s lovely. and lots more nuggets of usefulness.

Account Management 72

Account Management Decision-making Meetings Management 72

SmartKarrot

OCTOBER 13, 2022

This implies that if they have a plan with a limited usage allowance, they will raise that limit so that your product would meet the needs of your customer as they grow. This can occur at any point in the customer lifecycle because your customers’ businesses could grow at any time, and they would need a product to support that growth.

Account Management 10

Account Management Customer Success Management Negotiation 10

Account Management Skills

MARCH 29, 2021

Why he suggests agencies asked their clients to take personality profile tests, why account management don’t receive guidance from agency owners, and so many more topics. David has lots of high quality useful resources on his site including recordings of past webinars, his books and also you can sign up for his live events.

Account Management 40

Account Management Management Client Relationships Decision-making 40