Mike Kunkle

OCTOBER 8, 2023

Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind. Customer Experience is the golden thread that weaves together acquisition, retention, and advocacy.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

SmartKarrot

FEBRUARY 26, 2021

Start with founding date, revenue, funding, employee count, account growth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy. Are they communicating with their customers through webinars, videos, or podcasts?

Value Proposition 10

Value Proposition Acquisition Media Suppliers 10

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. Alex, thank you so much for sharing. Alex 19:31.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

MARCH 29, 2021

Why he suggests agencies asked their clients to take personality profile tests, why account management don’t receive guidance from agency owners, and so many more topics. David has lots of high quality useful resources on his site including recordings of past webinars, his books and also you can sign up for his live events.

Account Management 40

Account Management Management Client Relationships Decision-making 40

Account Management Skills

NOVEMBER 2, 2021

If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. We talk about: why it’s useful to know who could be looking at your profile. Jenny 02:54.

Account Management 72

Account Management Decision-making Meetings Management 72

SmartKarrot

OCTOBER 13, 2022

Inside the company, the CSM should be the one to spot potential account growth opportunities, notify the salesperson or account manager of the opportunity, and give them all the details and context they need to expedite the negotiation and closing process. You might also like: What is Expansion Revenue?

Account Management 10

Account Management Customer Success Management Negotiation 10