Account Management Skills
JANUARY 29, 2024
Well, Gartner says “if the AM is either unwilling or unable, the growth engine stalls” Having taught account growth since 2016, I don’t generally see a lack of willingness among agency account managers. So given the obvious commercial opportunity, what holds them back?
SmartKarrot
DECEMBER 21, 2021
Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Serve as an escalation point for addressing technical, creative, and data-related retailer and advertiser requests. Support driving revenue-generating opportunities through Salesforce stages to closure.
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Account Management Skills
AUGUST 24, 2021
A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. Do we have plans in place?
Account Management Skills
JULY 27, 2021
A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth. Phil is director of Creative Resource. Phil 09:47.
Account Management Skills
MARCH 23, 2021
Like me he started his career in advertising in the 1990s in client service. And my role was, in my very first job, was an account exec. I learnt very much how to do client service, I was looking after advertising and integrated marketing accounts. Simon Barbato is the founder and CEO of Mr. B and Friends.
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