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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Key account managers kept them. Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Key Account Management Concepts. How to Identify Key Accounts: A Quick Guide to Getting it Right. Value proposition. For everyone.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. Do this instead: Do research to better understand your competitive advantage and value proposition. Customers, competitors and suppliers Trends. Key account managers have revenue targets too.

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How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

You can identify the unique value proposition of the product and create it apart from competitors. Start with founding date, revenue, funding, employee count, account growth, etc. Understand competitor sales tactics, value propositions, design. Growth Share Matrix. What are their channels?