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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?

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Referrer Management – Capacity and Capability

Red Star Kim

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

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Key takeaways from SAMA’s Annual Conference

Arpedio

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Or re-read a book? Book a free demo.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Half the delegates had a KAM (Key Account Management) programme at their firm. Social media was used by all firms but to varying degrees – there was less activity in sharing joint content and endorsements/recommendations than other methods.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. I’m going to ask about how my firm does this – particularly with regard to measuring client satisfaction” Client satisfaction benchmarks – How do you measure up?

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

Crazy busy – Book review – Dealing with stress (kimtasso.com). Managing big data and analytics. Account management and selling skills. Project management. Emerging marketing and business development roles (kimtasso.com). 10 tips to increase your resilience – Kim Tasso. Digital skills.

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The 21 Best Business Strategy Blogs

CMOE

The blog provides business resources broken down into six categories: Articles: The latest articles that cover a wide range of topics, including management, people and culture, engineering, design, and PR and marketing Collections: Articles that are organized into topical sections (e.g.,

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