15 Best Books Every Key Account Manager Should Read
Account Manager Tips
MARCH 28, 2024
Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Account Manager Tips
MARCH 28, 2024
Unlock the secrets of key account management with must-read books that reveal how to master every challenge. To be the best, you have to learn from the best.
Strategic Account Management Association
AUGUST 18, 2022
Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Upland
MAY 18, 2023
Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. Key account management means understanding your customer’s business as well as they do.
Account Manager Tips
AUGUST 4, 2022
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1.
Account Manager Tips
AUGUST 14, 2022
21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills?
Account Manager Tips
FEBRUARY 28, 2021
What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. book a career power hour. All this talk about the digital economy.
Red Star Kim
JUNE 15, 2023
Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts? Why do law firms needs SAM?
Account Manager Tips
APRIL 2, 2021
The best sales podcasts key account managers should listen to Are you a key account manager? Why selling is hard for key account managers Key Account Managers are busy making sure clients get the best from what they've already bought. Do you sell? Do you listen to podcasts? What's left to sell?
Arpedio
MARCH 5, 2024
In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.
Account Manager Tips
NOVEMBER 24, 2022
Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Why this book? Why this book?
Account Management Skills
FEBRUARY 22, 2024
I read as many reports I can about the state of agency account management and it makes for grim reading. “I But I think the agency business model and how account managers are set up in their roles needs an overhaul before the finger is pointed at their lack of skill/abilities.
Arpedio
MARCH 6, 2024
In today’s competitive business landscape, effective account management plays a pivotal role in fostering long-term client relationships and driving sustainable growth. However, despite its importance, account management is not without its challenges. Addressing these challenges is crucial for business success.
Account Manager Tips
JULY 5, 2022
B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1. Why this book?
Arpedio
MARCH 6, 2024
Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.
Account Manager Tips
JULY 22, 2022
25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.
Account Manager Tips
SEPTEMBER 7, 2022
More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Here's how. Table of Contents.
Red Star Kim
AUGUST 24, 2023
This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).
Account Management Skills
JANUARY 21, 2022
What’s the most useful skill you need in your Account Manager role and how much formal training have you received? This was the question I posted in a LinkedIn Account Manager Group. Top 10 Skills and Expertise You Need As Account Manager. Essential Account Managers Skills Varies for Each Industry.
Account Manager Tips
SEPTEMBER 11, 2022
Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. Thanks for the Feedback is the first book to address this tension head on. Listen to this article. Table of Contents. We do want to learn and grow.
Arpedio
JANUARY 30, 2024
Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Enhance forecast accuracy.
Account Manager Tips
SEPTEMBER 28, 2022
Worth a click + B2B Book Club Selection. Every month I publish a list of handpicked books to help you with your professional development. Speaking of books, if you struggle to get through a chapter before your mind wanders (guilty as charged) - this article has 14 practical ways to get back into the habit of reading.
Arpedio
JANUARY 9, 2024
Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.
Arpedio
FEBRUARY 20, 2024
What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?
Account Management Skills
APRIL 8, 2024
“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints. What else can account managers do to prevent difficult client conversations?
Arpedio
DECEMBER 19, 2023
The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!
Arpedio
DECEMBER 19, 2023
The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. Let’s dive in!
Account Manager Tips
OCTOBER 13, 2020
Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet. Laura: It's never boring.
Account Management Skills
JULY 26, 2023
Conversations are already happening in which clients are asking account managers questions about AI. Here’s a recent scenario I’ve come across: An Account Manager client of mine delivered a series of engaging copy lines to the client’s brief.
Account Management Skills
NOVEMBER 21, 2023
– their internal processes and how the three departments (account management/strategy/creative) work together in a client centric way. We chatted about: – their agency’s specialist positioning, focusing just in the insurance market and why that’s beneficial to their business, to their team and to their clients.
SalesPop
MARCH 25, 2021
Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. This is also true of account management. It’s not discussed much, not even in books. Eliminating the Blind Spot.
Account Management Skills
AUGUST 24, 2021
In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.
Arpedio
MAY 10, 2023
Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?
DemandFarm
JUNE 22, 2023
ROI of a Key Account Management Software This comprehensive guide equips you with the knowledge and strategies to convincingly demonstrate the value of investing in Key Account Management software to your company’s CFO.
SalesPop
APRIL 23, 2021
Another important foundational aspect of account management—and sales itself—is the handling of quotas and forecasting. From my observation, only a few companies manage the problems for quotas and forecasting well. The post Account Management, Quotas and Forecasting appeared first on SalesPOP! Well, now they can.
Account Management Skills
MARCH 31, 2023
As the author of the book “Marketing AI” Paul Roetzer says “AI won’t replace your job but people who don’t use AI will be replaced with people who do”. Tips: a) Attend “Introduction to AI for Marketers” live webinar on April 6th run by the Marketing AI Institute.
Account Management Skills
JANUARY 24, 2022
In a discussion in the LinkedIn Account Manager Group, I asked Account Managers “Can you recommend some of the best questions you ask your clients” Many Account Managers from different industries offered their suggestions based on their knowledge and experience. *Updated January 2022.
DemandFarm
AUGUST 11, 2023
The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.
Account Management Skills
SEPTEMBER 4, 2023
If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust. So, Joey, just give us a flavour of your background and your experience, particularly through the lens of working with account managers.
Account Management Skills
NOVEMBER 7, 2022
I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.
SmartKarrot
MAY 15, 2023
Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth. Get ready to dive into a world of knowledge and unlock the secrets to mastering the art of Key Account Management ! Amazon Link 2.
Strategic Account Management Association
AUGUST 24, 2021
From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.
Red Star Kim
NOVEMBER 1, 2023
The data and co-ordination challenges are even greater here: Managing consistent lead nurturing and relationship management amongst multifaceted and dispersed fee-earners facing diverse decision-making units.
KAMCast
NOVEMBER 10, 2021
Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designed and refined over two decades and across over 2000 organisations. - - - ????????????
KAMCast
JULY 8, 2021
The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat. What role does today’s account manager play then?
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content